Our journey into flea markets started when we attended one ourselves. As a duo, we aimed to enhance our offline marketing strategy and connect more personally with our community. The inspiration struck during a “Girls Day Out” at Socials, where we learned about the Culture Chutney event. It was a lively Saturday, drawing in a good crowd, and we observed numerous vendors in similar businesses hustling to attract customers. We chatted with a few of them and connected with the event organizers, and that day, we made the decision to participate in the next event.

RESEARCH AND EXPLORATION

Excited but aware of the challenges, we dove into research. We attended several local flea markets as visitors, taking notes on vendor setups, customer interactions, and the overall atmosphere.

Our Observations:

• Vendor Diversity: There were a Mix  of brand from sharing handmade or vintage products or we should call it arts 

• Community Vibe: It was a friendly environmentand good conversations or connections were encouraged support of a community to be a part of the next event was givenno one was negative

• Engagement Opportunities: I could see vendors were more than happyto demonstrate their product or share their story behind their handmade product

Our Key Concerns :

• Audience Engagement:How can we effectively connect with potential customers? With many vendors in the same space, what strategies can we use to demonstrate what sets us apart?

• Brand Visibility: How can we boost our brand presence in a vibrant marketplace? We believe that participating in events like this is one of the best ways to enhance our visibility.

• Product Testing: Can we gather valuable insights into customer preferences through direct interaction?

PLANNING OUR DEBUT

With insights in hand, we began planning our first market appearance. sadly it was not culture chutney as planned but it was a very nice event with Bangalore creative circus We mapped out logistics, selecting products that showcased our brand’s personality and resonated with the local community.

Preparation Steps:

• Product Selection: Since I was sharing my stall with another vendor, I couldn’t bring all my inventory. Instead, I curated a selection of our best-selling items that had meaningful stories behind them.

• Branding Materials: I aimed to avoid plastic products, opting for something more sustainable. I designed a logo stamp and purchased paper bags and envelopes, which I then stamped with our logo for a cohesive look.

• Logistics Coordination: We traveled to the event with a close friend who was also sharing a stall with me, making the journey more enjoyable and collaborative.

EVENT DAY 

As the big day drew near, we felt a mix of excitement and nerves. We arrived early to set up our space, turning it into an inviting display. The first half of the event was a bit slow, but the atmosphere shifted in the second half as customers began interacting with us. They found our products unique, which led to strong sales and positive feedback.

OUR HIGHLIGHTS

• We had excellent customer interactions, with many people expressing curiosity about our journey.
• As the sole vendor selling scented candles at that moment, our ample inventory allowed customers to try different scents and discover their favorites.
• We effectively promoted our business by offering a free customized diary to customers who made significant purchases.
• We networked successfully with other brand owners who have been participating in events for a while, gaining valuable information about upcoming events.
• We enjoyed delicious food, and the event organizers, who had their own band, played beautiful music throughout the day.

OUR EXPERIENCE:

After a successful first market, we took time to reflect. The experience exceeded our expectations; we not only made sales but also gathered valuable insights into customer preferences and behaviors.

Takeaways:

• Since events always start at 11, we shouldn’t arrive too early.
• Avoid bringing complicated packing materials; we need to be quick to serve other customers effectively.
• Brand visibility is crucial. If your business name is odd or unrelated, customers may ask questions that you won’t be able to answer on the spot.
• Each event has its own essence, so it’s important to select and curate products that align well with that theme to attract customers.
• The aesthetics of your stall can significantly influence customer interest in your brand.
• Conducting live product testing is beneficial; it piques customer curiosity and can lead to increased sales.

ITERATION AND GROWTH

With each subsequent market, we refined our approach. We experimented with different product offerings, promotional strategies, and customer engagement tactics.

Improvements Made:

• Brand Name: Previously known as Watervisionstudio, which was a story for another day, we realized it wasn’t the right fit for a candle business as we became more serious. We rebranded to Ancila.

• Loyalty Programs: We initiated plans for a customer loyalty program, which is still a work in progress.

• Themed Markets: Participating in seasonal or themed events has proven beneficial in attracting diverse demographics.

As we got used to the flow of flea markets, we realized just how important they were for our offline marketing strategy. Our brand started to become well-known in the community, which opened up opportunities for us to connect with various event organizers and take part in a range of vibrant events. It’s been a rewarding experience that has truly strengthened our presence!

Our journey into flea markets has not only reshaped our marketing strategy but also strengthened our ties to the community. With each event, we’ve learned, adapted, and grown, and we’re eager to continue this adventure as a key aspect of our offline marketing efforts. The connections we’ve formed and the stories we’ve shared are truly invaluable. 

That said, I don’t have grand future plans that I feel pressured to fulfill. I’m not someone who can lay out a five- or ten-year plan from the outset without feeling overwhelmed. As an introverted artist, I thrive in the present, and while I plan to participate in many events now, I can’t predict my future involvement. What I do know is that we’re excited to see what lies ahead!